Jensen consolidates all plant-based brands into a unified operation

SAN DIEGO, Dec. 4, 2025 /PRNewswire/ -- The Jensen Meat Company, Inc. has announced the integration of Before the Butcher into its growing plant-based division, Jensen Plant-Based Brands. The alignment brings together Before the Butcher, Cool Beans, and Jensen's plant-based co-manufacturing operations under one roof designed to deliver exceptional flavor, innovation, and growth across the alternative protein space.

The move reflects Jensen's long-term commitment to meeting consumer demand for nutritious, high-quality, great-tasting plant-based products while maintaining the authenticity and consistency that have defined the company's heritage since 1958. 

Jensen's co-manufacturing capacity is helping plant-based brands scale their businesses with confidence and peace of mind. Their expanded plant-based portfolio offers consumers a variety of high-quality options that fit different lifestyles and preferences. Before the Butcher® delivers protein-rich, gluten-free, and non-GMO alternatives with favorites like plant-based burgers and meatless grounds. Cool Beans® provides globally inspired, plant-based wraps made with wholesome ingredients for convenient, on-the-go meals.

"Bringing these brands together allows us to serve an even broader range of customers while maintaining the flavor, authenticity, and quality that define Jensen Meat," said Patricia Lavigne, Executive Vice President of The Jensen Meat Company, Inc.. "We've built a foundation that supports both traditional and plant-based innovation, helping us meet consumer demand across every part of the protein landscape."

Before the Butcher was acquired by Jensen in 2019, but operated as an independent company. The unified structure positions Jensen to lead the next phase of plant-based growth through innovation, scale, and a commitment to great taste. As part of its comprehensive food safety and quality assurance program, Jensen operates two separated production facilities to mitigate any risk of cross-contamination.

For more information, contact Patricia Lavigne at (619) 754-6400.

About The Jensen Meat Company, Inc.
The Jensen Meat Company, Inc. is a privately held, leading processor and marketer of high-quality ground beef products. Located in the Otay Mesa area of San Diego, CA, the company has strong branded products sold under Great Value®, Kroger®, Sam's Choice®, and Sysco®, as well as other licensed product extensions. Founded in 1958 by Reggie Jensen, it produces millions of pounds of ground beef annually from its new 150,000 sq. ft., state-of-the-art plant. In addition, it manufactures 250 SKUs of retail and foodservice products such as individually quick-frozen and fresh patties. Its new plant-based production facility produces sustainable protein at a rate of 25 million pounds annually. Jensen Meat products are sold through retail, foodservice, and club store channels throughout the US. For more company information, visit www.jensenmeat.com.

For more information about plant-based, visit jensenplantbasedpower.com

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SOURCE The Jensen Meat Company, Inc.